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Welcome to Launched in 2001, it has become Australia's first point of reference for photographers of all walks searching for photography news, digital camera reviews and photography tips. The site's success and continual growth has attracted not only the attention of the photographic industry's largest corporate companies but most importantly the attention of photography enthusiasts from across Australia and around the globe. Be sure to bookmark and add us to your social network!
News and Reviews
Olympus PEN E-PL7 Digital Camera
28th August 2014

olympus20140828e.jpgOlympus Imaging Australia has today announced the launch of the new premium PEN E-PL7 interchangeable lens camera. This new compact-sized PEN model is designed for the active, social photo-sharing photographer with its unique ‘touch’ selfie-photo and video oriented features, with sophisticated integration with the smartphone for camera control... View Press Release

WD My Passport Ultra Metal Edition
27th August 2014

westerndigital20140827e.jpgTo commemorate the 10th anniversary of its My Passport line of portable external hard drives, WD, a Western Digital company, is introducing a sleek new design for the world’s most popular external hard drive lines. More than 60 million My Passport drives have been sold in the past 10 years, providing approximately 42,000 petabytes of content protection for consumers worldwide. The My Passport... View Press Release

Sony a5100 Digital Camera
27th August 2014

sony20140827e.jpgSony claims another world’s best with the announcement of the a5100, the world’s smallest interchangeable lens camera. The pocket-sized a5100 joins the a7 series, a5000 and a6000 in Sony’s growing stable of compact, power-packed interchangeable lens cameras. Fitting snugly in your hand, the a5100 boasts a big APS-C sensor plus a built-in flash and... View Press Release

Leica M-P Digital Camera
25th August 2014

leica20140825ae.jpgLeica Camera AG, Wetzlar, presents a further model in the Leica rangefinder camera segment. Based on the otherwise identical Leica M, the Leica M-P offers all the technical advantages of the Leica M-System and several additional features, for example an enlarged buffer memory. The ‘P’ in the name of this camera indicates the particularly discreet and enduring... View Press Release

Fujifilm X-E2 Digital Camera Review
13th August 2014

fujifilm20140812ae.jpgThe Fujifilm X-E2 slots nicely into the polished end of mid range interchangeable lens cameras. It features the new X-Trans CMOS II sensor with a 16.3 megapixel capture that produces amazingly sharp images with great clarity. It is surprisingly light for a powerful, classically designed camera that oozes retro appeal and comes with built in Wi-Fi to transfer your images. This... View Press Release

Fujifilm X-M1 Digital Camera Review
11th August 2014

fujifilm20140728ce.jpgThere is a certain feeling of nostalgia that this style of camera evokes, the distant memory of a camera sitting on my parents coffee table back in the late 70's and early 80's next to a couple of rolls of FujiColor. The classic shape, the silver and black styling, the feeling of anticipation you got when you popped the back of the camera open, after having wound the film... View Press Release

Fujifilm X-A1 Digital Camera Review
5th August 2014

fujifilm20140728ae.jpgBeing a bit of a technophile its always exciting when you are opening the box on a new piece of hardware. This time around it is the Fujifilm X-A1 and it was a pleasant surprise indeed. The X-A1 appears to be the new entry point for the X series range of cameras that have a 16 Megapixel image sensor. Unlike the other new cameras in the range it has the more conventional... View Press Release

Pentax XG-1 Digital Camera
19th July 2014

pentax20140719e.jpgBuilding on its foundation of unique DSLR cameras, RICOH IMAGING is pleased to introduce the Pentax XG-1 digital camera. This versatile, all-in-one camera showcases an impressive 52x optical zoom lens, 16 megapixel sensor, and Pentax technology; bridging the gap between DSLR flexibility and point and shoot convenience. The Pentax XG-1 is a versatile camera ideally suited for those seeking... View Press Release

Nikon Df Digital Camera Review
17th July 2014

nikon20140702e.jpgEvery now and then you’ll feel a little skip in your heart, triggered by something memorable, something nostalgic, something comfy, soothing and satisfying. It might not happen often but when it does you’ll know it’s right, you’ll know you’re where you belong. Don’t interrupt me when I’m there because I’m pretty sure I’m busy taking a photo right now with the Nikon DF. And boy is it a beautiful photo... View Press Release

Nikon 1 AW1 Digital Camera Review
15th July 2014

nikon20140710e.jpgSometimes a lot of things can happen real fast: a car that pulls out in front of you, dinner that burns, a child that falls, all in the blink of an eye. But when do you actually get to have something amazing happen real fast? How about 60 frames in a second? That’s fast; that’s exciting. The Nikon 1 AW1 can do it. Alongside that is a spectacular feat of other things even your show... View Press Release

Nikon Coolpix AW120 Digital Camera Review
15th July 2014

nikon20140708e.jpgAs a young child the bedroom was the perfect place for activities. Whether it be colouring, puzzles, lego or crafts, one thing remains constant: space. You need space for activities. No space means a struggle to compete with the task at hand. It’s no different in the adult world, when your activities upgrade to that of rock climbing, surfing and mountain biking the fact still remains... View Press Release

Panasonic Lumix DMC-GX7 Digital Camera Review
2nd July 2014

panasonic20140701e.jpgPanasonic’s latest G series camera, the Lumix GX7, has been hyped as a complete outfit and sits towards towards the top of Panasonic’s line up. Due to its range finder style the GX7 is significantly different from the other Lumix flagship, the GH3 (which is a bulkier DSLR competitor). It is as though Panasonic has placed one foot in the traditional and one into the... View Press Release

Nikon D810 FX-Format Digital-SLR Camera
27th June 2014

nikon20140627e.jpgNikon Australia has announced the release of the Nikon D810, a new FX-format digital-SLR to add to the Nikon Professional range. Offering incomparable image quality, high-speed performance, and Full HD video flexibility, the completely redesigned Nikon D810 surpasses its predecessor to deliver a new benchmark for high-resolution shooting and incredibly superior definition and image quality... View Press Release

Pentax Q10 Digital Camera Review
27th June 2014

pentax20140625e.jpgThe past few years have the seen the flooding of the consumer camera market with new interchangeable lens camera ranges. A clear focus by all of the major manufacturers on creating affordable mirrorless systems, as alternatives to larger and more expensive DSLR cameras, has resulted in some excellent cameras arriving at lower price points. However, the... View Press Release

Adeal Announce Partnership With PermaJet
23rd June 2014

permajet20140620e.jpgAdeal is proud to announce its newest partnership with PermaJet, a supplier of high quality inkjet papers specially designed to meet the needs of photographers. Since 1999, PermaJet has been a manufacturer and supplier of the world’s most comprehensive range of inkjet papers for all digital photographic printing applications and users - home printing photographers... View Press Release

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