About Silicon Power

Silicon Power Computer & Communications Inc. (SPCC) is the world's leading manufacturer of brand name Flash Memory Cards, USB flash drives, DRAM modules and other consumer electronic devices. It was founded by a group of well-experienced marketing and technical specialists focusing on flash data storage products design, development, manufacturing, and marketing.

Silicon Power products help to drive market demand for Digital Camera's, Multimedia Mobile Phones, USB Flash Drives, and other consumer electronic devices via distributors, VARs (Value-Added-Resellers), retailers, and OEM partners throughout the world.

Silicon Power products have successfully sold to millions of customers covered morn than 90 countries around the world. In 2006, Silicon Power won the Rising Star Award held by the Ministry of Economic Affairs, Taiwan. The award is to praise the small and medium enterprises with outstanding export performances that contribute to the nation's economy and trade. Aiming at achieving the optimal ratio of the competitive price and the high quality, Silicon Power established branch offices in Japan, Russia and Netherlands to provide creative, cost-effective services to fit partners's needs.

About Leaf

Since introducing the world’s first digital camera back (DCB) in 1992, Leaf has been recognized as a worldwide leader in the professional photography market. With extensive knowledge of image processing, color management and file conversion technology, Leaf has become the preferred professional digital solution vendor for the world’s leading photographers.

About JVC

About Lowepro

About Carl Zeiss

About Rollei

About Canon

Canon Australia is a leading provider of advanced, simple-to-use imaging solutions for businesses and consumers. Canon's Australian R&D company, CiSRA, develops customised solutions for local customers, and exports digital imaging technologies for use in Canon products worldwide. Canon has ranked among the top-three US patent recipients for the past 17 years, and had global revenues of around $US44.9 billion in 2008. Canon Australia also operates Canon Finance Australia, which offers one-stop shopping for customers wanting leasing or finance services.

About Agfa

AgfaPhoto is the world-famous brand in the consumer imaging products sector. At all times, AgfaPhoto has been a synonym for outstanding quality and intelligent solutions in the field of consumer imaging. Thanks to the extremely easy handling of the products, anyone can enjoy perfect pictures with AgfaPhoto.

AgfaPhoto is the personal companion that lets consumers experience the world of images in all its exciting facets and turns the special moments in life into lasting and shareable memories. This is the claim and the promise of AgfaPhoto. Based on this promise, AgfaPhoto offers attractive consumer imaging products like digital cameras, single-use cameras, digital photoframes, films and batteries.

About Toshiba

Toshiba's early history has two strands: 1875 saw the establishment of Tanaka Seizo-sho (Tanaka Engineering Works), Japan's first manufacturer of telegraphic equipment. Its founder, Hisashige Tanaka (1799 - 1881), was well known from his youth for inventions that included mechanical dolls and a perpetual clock. Under the name Shibaura Seisaku-sho (Shibaura Engineering Works), his company became one of Japan's largest manufacturers of heavy electrical apparatus. In 1890, Hakunetsu-sha & Co., Ltd. was established as Japan's first plant for electric incandescent lamps. Subsequent diversification saw the company evolve as a manufacturer of consumer products. In 1899, the company was renamed Tokyo Denki (Tokyo Electric Co.).

In 1939, these two companies, leaders in their respective fields, merged to form an integrated electric equipment manufacturer, Tokyo Shibaura Denki (Tokyo Shibaura Electric Co., Ltd.). The company was soon well known as 'Toshiba,' which became its official name in 1978.

About Maxwell

The name 'Maxwell' first surfaced in Australian photo distribution in 1959, with the formation of Maxwell Photo Optics and the launch of the Nikon F camera. The company was a subsidiary initially of 16mm Australia Pty Limited and then Bell & Howell Australia. The name Maxwell came from the first General Manager of the company, Maxwell Adams, or Max as he is known to his friends.

In October 2006, Maxwell Optical Industries ceased, and two new companies were formed. First was Maxwell International Australia Pty Limited, distributor for Lowepro bags, Tamron lenses and other photo products. The second company resulted in the formation of Nikon Australia Pty Limited, a wholly owned subsidiary of Nikon Corporation of Japan to take over all Nikon Imaging and Nikon Sports Optics distribution.

Maxwell International Australia is a wholly-owned subsidiary of DayMen Worldwide, in Toronto, Canada. Corporate operations headquarters are now now operated from Sebastopol, California, USA, location for the designs of Lowepro's award-winning camera, video and computer bags. DayMen is the owner of the Lowepro brand and trademarks throughout the world.

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Visit the Kingston Website http://www.kingston.com/

About Kingston

Founded in 1987 with a single product offering, Kingston® now offers more than 2,000 memory products that support nearly every device that uses memory, from computers, servers and printers to MP3 players, digital cameras and mobile phones. In 2008, the company's sales reached $4.0 billion.

With global headquarters in Fountain Valley, California, Kingston employs more than 4,000 people worldwide. Regarded as one of the “Best Companies to Work for in America” by Fortune magazine, Kingston’s tenets of respect, loyalty, flexibility and integrity create an exemplary corporate culture. Kingston believes that investing in its people is essential, and each employee is a vital part of Kingston’s success.

Kingston serves an international network of distributors, resellers, retailers and OEM customers on six continents. The company also provides contract manufacturing and supply chain management services for semiconductor manufacturers and system OEMs.

About LaCie

Located in the USA, Canada, Japan, Australia, Europe, Singapore and Hong Kong, LaCie is the leading manufacturer of computer peripherals for Windows, Apple and Linux users. LaCie creates external storage solutions and color monitors that help professionals and everyday people easily manage their digital lives. LaCie has differentiated its products through original designs and leading-edge technology.

About Kata

Visit Kata online

Nitzan Kimchi and Dror Tishler, founders of KATA, became acquainted with sophisticated military equipment during their service in an elite combat unit. Subsequently, they developed and offered solutions for themselves and other special units for over a decade. In 1992, in response to an increased demand for their products, and following an extended process of product development, they decided to establish KATA.

In a very short period of time, KATA evolved from an R&D laboratory to a company that develops, manufactures and markets thousands of products to hundreds of clients becoming a leader in its field.

In 2005 KATA joined the VITEC Group plc www.vitecgroup.com and under its Imaging Division the company has expanded and flourished world wide working together with its sister companies; Manfrotto, Gitzo, Avenger and others. Today Kata is a well known and respected brand in the Video and Photo market, which is distributed in over one hundred countries around the world.

About Phase One

Phase One is a leading provider of digital image capture and work flow management technology. Phase One 645 Camera Systems and P+ digital backs open new possibilities, putting the focus back on the moment of capture. Phase One Capture One software helps streamline the capture and post-production process. Supporting DSLR, medium- and large-format photographic equipment, Phase One products are renowned for their superior quality, flexibility and speed — enabling pro photographers to realize their most subtle and most complex visions without compromise.

About Mamiya

Mamiya Digital Imaging is the digital successor to the reputable Mamiya brand, an innovative company fresh with enthusiasm and dedicated to continuing a legacy of excellence. Mamiya has consistently been a fore-runner in medium format camera design, and Mamiya lenses, manufactured following a tradition of precision and quality, are celebrated world-wide. For the Professional Photographer, it is the ultimate brand in photographic equipment. Mamiya Digital imaging is headquartered in Tokyo with two factories in Japan, and has distributors in more than 100 countries.

About Hasselblad

The Hasselblad name has been linked with cameras almost since the early days of photography itself. First merely selling, then producing the tools through which vision is captured. The Hasselblad tradition of designing cameras with photographers in mind, for superior image quality, for reliability and versatility goes back more than half a century years.

About Iomega

Established in 1980, Iomega Corporation provides personal storage solutions that help people manage their important information—anywhere. Iomega is the leading manufacturer of smart, portable storage solutions, including drives and disks. Iomega's award winning products are preferred by millions of computer users for sharing, transporting, sorting and backing-up their critical information.

About Corel

Corel is a leading developer of graphics, productivity and digital media software with more than 100 million users worldwide. The Company's product portfolio includes some of the world's most popular and widely recognized software brands including CorelDRAW® Graphics Suite, Corel® Paint Shop Pro®, Corel® Painter™, Corel DESIGNER®, Corel® WordPerfect® Office, WinZip® and iGrafx®. In 2006, Corel acquired InterVideo, makers of WinDVD®, and Ulead, a leading developer of video, imaging and DVD authoring software. Designed to help people become more productive and express their creative potential, Corel's software strives to set a higher standard for value with full-featured products that are easier to learn and use. The industry has responded with hundreds of awards recognizing Corel's leadership in software innovation, design and value. Corel's products are sold in more than 75 countries through a well-established network of international resellers, retailers, original equipment manufacturers, online providers and Corel's global websites.

About Verbatim

Verbatim Corporation, a Mitsubishi® Kagaku Media Company, is an international organisation that develops and markets innovative, high-quality products for storing, moving and using digital content. Known for its leadership in the removable storage media and related accessories markets, the company provides reliable, unique technologies and products that are highly sought after and broadly distributed worldwide.

About Eizo

Eizo Nanao Corporation is a leading global manufacturer of high-end visual display products with a wide range of LCD monitor systems. The image quality, long-term reliability, and innovative features of EIZO monitors make them the products of choice in many financial trading rooms, hospitals, back offices, and design studios. EIZO is based in Japan and represented in more than fifty countries by a network of exclusive distributors.

About Adobe

Adobe revolutionizes how the world engages with ideas and information. For 25 years, the company’s award-winning software and technologies have redefined business, entertainment, and personal communications by setting new standards for producing and delivering content that engages people virtually anywhere at anytime. From rich images in print, video, and film to dynamic digital content for a variety of media, the impact of Adobe solutions is evident across industries and felt by anyone who creates, views, and interacts with information. With a reputation for excellence and a portfolio of many of the most respected and recognizable software brands, Adobe is one of the world’s largest and most diversified software companies.

About Lexar

Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, Inc. one of the largest semiconductor manufacturers worldwide.

About HP

HP, the world’s largest technology company, provides printing and personal computing products and IT services, software and solutions that simplify the technology experience for consumers and businesses.

HP operates in more than 170 countries around the world and provides infrastructure and business offerings that span from handheld devices to some of the world's most powerful supercomputer installations. HP offer consumers a wide range of products and services from digital photography to digital entertainment and from computing to home printing.

About Pentax

PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, and eyepieces.  For almost 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses.  With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of Hoya Corporation. 

About FujiFilm

FUJIFILM brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was ranked number 15 for U.S. patents granted in 2006. Fujifilm is committed to environmental stewardship and good corporate citizenship.

About Manfrotto

Gruppo Manfrotto are world leaders in the manufacture of professional camera and lighting supports for photography, video, broadcast and entertainment. For 35 years, Manfrotto has been building the world’s widest range of tripods, heads and dedicated accessories to support professional and semi-professional still cameras, from the traditional small, medium and large format to the latest digital camera. Every product in the Manfrotto range is designed to provide a perfect combination of important features such as: load capacity, size, stability, transportability, interchangeability and construction quality – guaranteeing unique inimitable reliability and longevity.

About Panasonic

Panasonic Australia is a proud member of the Australian corporate community. With long standing links to local manufacturing and with hundreds of employees, Panasonic Australia is committed to fostering good relationships with consumers, businesses and governments alike.

On both a Local and International basis Panasonic is deploying long term strategies related to stable economic growth, responsible use of resources and being friendly to the environment.

The pages contained within the 'About Us' area will give you an insight into how Panasonic Australia operates and an overview of our companies history.

About Nikon

The history of Nikon dates back to 1917 when three of Japan's leading optical manufacturers merged to form a fully integrated optical company. By the end of the century Nikon would have accumulated an immense poll of know-how and experience to become a world leader in not only optics and imaging but also industrial equipment and health and medicine sector.

Today Nikon designs, develops, manufactures and markets a gamut of optical, photographic and optoelectronic products globally. You will find them at work in virtually every corner of the earth. If it has something to do with light, Nikon has something to do with it.

The driving force behind Nikon is technology. Not only in manufacturing and assembling the finest lenses or most comprehensive photography system in the world, but also in making the glass itself. That is why Nikon products have gained worldwide customer satisfaction, and even professional recognition worldwide.

About Sony

The Sony Group is primarily focused on the Electronics (such as AV/IT products & components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors. Not only do we represent a wide range of businesses, but we remain globally unique. Our aim is to fully leverage this uniqueness in aggressively carrying out our convergence strategy so that we can continue to emotionally touch and excite our customers.

About Ricoh

Founded in 1936 in Tokyo, Japan, Ricoh currently earns over $17 Billion in annual sales with 81,900 employees and offices in over 150 countries. Ricoh are a global leader in digital office solutions, contributing to the success of businesses in every corner of the world. A rich history of innovation, combined with a respect for the quality of the lives we touch, has made Ricoh who they are today.

About Canon

Canon Australia is a leading provider of advanced, simple-to-use imaging solutions for businesses and consumers. Canon's Australian R&D company, CiSRA, develops customised solutions for local customers, and exports digital imaging technologies for use in Canon products worldwide. Canon has ranked among the top-three US patent recipients for the past 17 years, and had global revenues of around $US44.9 billion in 2008. Canon Australia also operates Canon Finance Australia, which offers one-stop shopping for customers wanting leasing or finance services.

About Buy-n-Shoot.com

Buy-n-Shoot.com is Australia's best value photography news, camera reviews and photography classified service. Launched in 2002, Buy-n-Shoot.com attracts over 60,000 visitors per month to the site, exposes sponsors to over 200,000 page views per month and reaches over 9,000 opt-in subscribers through its monthly e-SHOOT newsletter.

About Konica

Konica traces its history back to 1873 when Rokusaburo Sugiura began selling photographic materials at his Tokyo apothecary. By the start of the 20th century, the company had developed it’s first camera and range of photographic products. In 1971, Konica released Japan’s first plain paper photocopier, developing a dominant position in high-speed, high quality document management systems and imaging products.

About Minolta

Minolta was founded in 1928 to initially manufacture cameras and then went on to pioneer technologies including; a latent image transfer system, the world’s first magnification and reduction photocopier and the world’s first photocopier to produce two-colour images in a single pass. Minolta went on to achieve a strong global presence as a pioneer in the field of high quality imaging technology.

About Photo Imaging Council Australia (PICA)

PICA is a national association of the senior management of companies actively involved in importing, manufacturing and distributing photographic and imaging equipment. Its objective is to grow the imaging business. It continually examines ways in which companies in competition with each other can work together for the benefit of the industry as a whole.

PICA has acquired a solid based working capital from the profits it makes from industry show organisation. The monies raised are invested back into the industry. A management board meets to execute the wishes of the membership. The board is assisted by a part-time secretary and a consulting executive director.

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The ACP Website

About Australian Centre for Photography (ACP)

Established in 1973, the ACP opened the doors of its first gallery in Paddington Street, in 1974. In 1981 the Centre moved to Oxford Street where it remains today. It is now Australia's longest running contemporary art space.

It is the ACP's mission to promote and enrich the understanding of photo-based art in Australia and this is achieved through a dynamic mix of exhibition, education and publication. In its blend of activities and range of photographic media, the Centre is unique in Australia.

ACP opened a Workshop in 1976. Originally in a separate building, this is now housed within the Centre in Oxford Street and includes black and white and colour darkroom facilities, a digital suite, lighting studio and library. In 1983 ACP launched the journal Photofile. It is now the leading photo-based art magazine in Australia, available through newsagents and specialist bookshops nationally.

Currently located in the heart of Paddington, Sydney's gallery district, ACP houses two exhibition spaces; a foyer display area and a Project Wall for emerging artists; an extensive workshop with comprehensive curriculum and public access facilities; a specialist bookshop and library.

The ACP is a not-for-profit organisation supported by the NSW Government through the NSW Ministry for the Arts, the Australia Council, the Australian Government's arts funding and advisory body, and the Visual Arts and Craft Strategy, an initiative of the Australian, State and Territory Governments. The ACP raises over half of its revenue from non-government sources.

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The CCP Website

About Centre for Contemporary Photography (CCP)

Established in 1986 by the photographic community as a not-for-profit exhibition and resource centre, CCP has played a pivotal role in the support of photo-based arts and public engagement with photography.

The Centre for Contemporary Photography (CCP) is one of Australia’s premier venues for the exhibition of contemporary photo-based arts, providing a context for the enjoyment, education, understanding and appraisal of contemporary practice.

About AIPP

Founded in 1963, the AIPP is a not-for-profit organisation run voluntarily for and by professional photographers and industry representatives who seek to set a standard of excellence within the photographic industry.

The AIPP strives to promote and maintain the highest standards of professional competence and business ethics in the industry. By maintaining rigorous entry criteria and a binding Code of Ethics for members, as well as providing ongoing education via seminars, workshops and events, the AIPP is a brand of trust in the photographic industry.

AIPP Committees represent members on important issues such as copyright; taxation, legal and business matters; insurance; digital imaging and work practices.

The AIPP has close associations with other industry bodies such as PICA, ACMP, PPIA, AIMBI and other national and international organisations.

Visit Photo Review magazine

The PhotoReview website

About Photo Review magazine

Photo Review magazine tracks the latest digital cameras, lenses and accessories, and also keeps a weather eye on developments in digital video, removable memory and the kind of computer technology that is a pre-requisite for successful photography. Photo Review aim to show how technology can be used to improve the way photos are taken, processed and distributed.

Photo Review's independent product tests use objective benchmark software that is internationally recognised.

Important as the technological dimension is, Photo Review's team believe that the tools are but a means to an end. And that end of course is the photographic image. Whether it be a happy snap at the beach, a meticulously crafted commercial image, or the transcendent vision of an artist, it is the image and the making of it that matters above all. And that's why every issue of Photo Review magazine features a profile and portfolio section for your viewing pleasure and - we hope - your photographic inspiration.

About Total-Image Magazine

Written by photographers and technology journalists, the magazine is accessible and easy-to-read.

Total Image readers are consumers interested in traditional and digital imaging technology. They want to get more from their photogaphy, and use computer technology to enhance their pictures and share them with friends and family – they are living the technology lifestyle.

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Visit the Crumpler Website http://www.crumpler.com.au/

About

Crumpler began in 1995 in Melbourne and began in direct response to the need for very durable (and visible) bags for bicycle couriers, who really give their equipment a good thrashing. They were soon available in a wide range of styles, colour combinations and sizes. This was also the answer to the hundreds of poor quality, anonymously designed black bags that were boring the hell out of the market at the time. Crumpler branched out into IT, photo bags and accessories, and the products became popular in Australia and internationally.

The famous logo came from a scribble-like stick figure, a branding iron which Stuart burnt onto his furniture pieces. This ‘brand’ was burnt into a polystyrene box (just for fun) – it looked great, and subsequently was scanned and patented!

Crumpler’s spirit is rooted in iconoclasm, wackiness and irreverence (or is that total irrelevance?). The notoriety of our products continues to grow in response to their legendary durability, great style, and the wide choice of sizes, colours and functions. Crumpler hasn’t lost sight of its origins - the fundamental factor is fun!

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Visit the Epson Website http://www.epson.com.au/

About Epson Australia

Epson offers an extensive array of award winning image capture and image output products for the consumer, business, photography and graphic arts markets, and is also a leading supplier of value-added point-of-sale (POS) solutions for the retail market. Epson is the market leader worldwide in sales of data projectors [DTC Consulting Limited figures]. Epson's products meet consumer and business customer needs for superior quality colour image reproduction (printers), projection (projectors) and capture (scanners) devices with high-level functionality, compactness, systems integration and energy efficiency. Epson Australia, founded in 1983 is headquartered in North Ryde NSW and is a subsidiary of the Epson Group headquartered in Japan.

About The Epson Group

Epson is a global leader in imaging products including printers, 3LCD projectors and small- and medium-sized LCDs. With an innovative and creative culture, Epson is dedicated to exceeding the vision and expectations of customers worldwide with products known for their superior quality, functionality, compactness and energy efficiency.

Epson is a network of 87,626 employees in 117 companies around the world, and is proud of its ongoing contributions to the global environment and to the communities in which it is located. Led by the Japan-based Seiko Epson Corp., the Group had consolidated sales of 1416 billion yen in fiscal 2006.

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Visit the Casio Website http://www.casio-intl.com/

About

Casio's corporate creed is "creativity and contribution." It expresses the company's commitment to contributing to society by offering the kind of original, useful products that only Casio can.

Products with innovative functions assist people in their daily lives and keep society moving forward. They also bring joy to people and help to create new culture. When even a single new product is widely adopted, whole new markets develop, and this in turn fosters growth in related industries. This is the story of Casio's contribution to society-innovative products enhancing people's lives.

About Ilford

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Visit the Leica Website http://www.leica.com/

About

Oskar Barnack's genius idea of creating the small format 35mm camera created a revolution in photography in 1925, paving the way for the birth of the Leica Legend. His diminutive, lightweight LEICA A offered a new, undreamed-of freedom in reportage and artistic photography. From that point to the present day, Leica has had a profound influence on our view of the world we live in.

What was started in 1914 with the Ur-Leica quickly turned into a lasting success. In 1932, around 90,000 cameras were already in use. By 1961, the number had increased to a million. Milestones in the development include the rangefinder cameras such as the legendary LEICA M3 in 1954 and the M6 in 1984. The R-System commenced in 1976 with the LEICA R3 - the first electronic Leica. In 1989, the first compact point-and-shoot model entered the market. 1998 also saw the launch of the first digital camera - the LEICA DIGILUX. Without exception, all developments are focused on the requirements of the user and are characterized by the highest quality, focus on essential functions, and comfortable user-friendly controls.

Konica Minolta is an innovative global company that continuously delivers inspiring products and services in the field of business imaging, and leads the market through advanced digital technologies and enhanced reliability.

Konica traces its history back to 1873 when Rokusaburo Sugiura began selling photographic materials at his Tokyo apothecary. By the start of the 20th century, the company had developed it’s first camera and range of photographic products. In 1971, Konica released Japan’s first plain paper photocopier, developing a dominant position in high-speed, high quality document management systems and imaging products.

Minolta was founded in 1928 to initially manufacture cameras and then went on to pioneer technologies including; a latent image transfer system, the world’s first magnification and reduction photocopier and the world’s first photocopier to produce two-colour images in a single pass. Minolta went on to achieve a strong global presence as a pioneer in the field of high quality imaging technology.

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Visit the Aon Website http://www.aon.com.au/

About 

Aon are one of the largest insurance brokers in the world with a global network of offices. One of Aon's main areas of focus are industry groups, such as the photographic industry.

For over twenty years, Aon in partnership with Vero has offered the 'Cameramans' package to the Photographic Industry. In conjuction with the Australian Institute of Professional Photographers we have designed a product to ensure it meets the needs of the professional photographer.

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The Olympus Store Locator

The Olympus Website

About Olympus

In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus was named after this mountain to reflect its strong aspiration to create high quality, world famous products.

"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor of Olympus Corporation.

In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara, the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus, like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara brought light to the world.

Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products became the mainstay of the company. In 1947, the name was changed again to Olympus Optical Co., Ltd. in an attempt to enhance its corporate image.

And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness to establish a dynamic corporate brand by unifying the corporate name and the well-known brand.

In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core competence, technological strengths that competitors cannot easily imitate, to maximize corporate value and to become one of the top optical instrument manufactures.

About Samsung

Since SAMSUNG's founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation," "Priority to human resources," "Pursuit of rationalism." Each slogan represents significant moments in SAMSUNG's history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse.

In the 1990's, SAMSUNG transformed its mission statement to keep pace SAMSUNG's growing global operations, rapid changes in the world economy and escalating competition from well-established rivals.

Visit the Samsung website at http://www.samsung.com/au/

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Visit the Kodak Website http://www.kodak.com.au

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