| Samsung ST50 Digital Camera |
 Samsung Electronics America, Inc. today announced the ST50 (USA : TL100), a remarkably slim and easy-to-use 12.2 mega-pixel point-and-shoot digital camera. Measuring just 16.6mm thick (excluding the lens), the ST50 (USA : TL100) is the ultimate pocket-sized solution for the on-the-go consumer in search of a digital camera that won’t weigh them down. Encased in eye-catching, brushed stainless steel, the ultra-slim ST50 (USA : TL100) manages to pack a large 2.7 inch LCD screen for framing shots and reviewing images and video, as well as a high-quality Samsung lens, offering a 3x optical zoom.The ST50 (USA : TL100) is highlighted by Samsung’s new Smart Auto feature, which takes ease-of-use to a new level, underscoring what it truly means to be a point-and-shoot digital camera. When engaged, Smart Auto will automatically select one of the ST50 (USA : TL100)’s 11 scene modes which best suits the environment the user may be shooting in. For example, the ST50 (USA : TL100)’s Smart Auto feature will automatically set the camera to its Landscape scene mode if the user is taking an image of a mountain range, and then switch gears and automatically select the Portrait scene mode if the user proceeds to take an image of an individual. No manual interaction is required. In addition to Smart Auto, the ST50 (USA : TL100) also incorporates Samsung’s proprietary Smart Album program. Smart Album is useful tool which allows users to search through the various files they have saved on their memory card for a specific image. Smart Album automatically organizes the user’s digital images and gives them the ability to narrow their search based on the date or month the image was taken, the file type, whether it’s a photo, video, or voice memo, and the overall color tone. “The ST50 (USA : TL100) exemplifies style and simplicity,” said Tony Sorice, vice president of Sales and Marketing for Digital Imaging, at Samsung Electronics America. “This is an attention grabbing digital camera, not only because of its brushed stainless steel body and slim profile, but because of the advanced features that it brings to the user’s fingertips, which make taking a digital photograph easier than ever.” The ST50 (USA : TL100) also offers consumers Face Detection, Smile Shot, Blink Detection, and Beauty Shot technology, all engineered to help improve results and enhance one’s images. Face Detection automatically recognizes up to nine faces in a frame and adjusts camera settings to maximize image quality, while Smile Shot will only allow an image to be taken if the ST50 (USA : TL100) recognizes a smile. Blink Detection is a useful feature that will improve a user’s ability to capture a photo with everyone’s eyes open. When Blink Detection is selected, the ST50 (USA : TL100) will automatically take two successive shots when the shutter button is fully pressed, and if the camera detects that a subject’s eyes are closed, a third shot will be fired. The ST50 (USA : TL100)’s Beauty Shot mode is a unique option that will automatically retouch imperfections on a subject’s face, such as blemishes and dark spots, to help improve and even out skin tones. The level of retouching is also selectable by the shooter allowing them to control how much editing will be applied to image. For added stability and blur-free images, Samsung has incorporated Digital Image Stabilization (DIS) technology into the ST50 (USA : TL100), a useful feature that helps reduce the blur found in images as a result of vibrations, hand shake or other unexpected movements at the moment of image capture. Users can also record video with the new ST50 (USA : TL100). Featuring MPEG-4 video recording, consumers can capture video at a maximum resolution of 800x592 (SVGA) at 20fps and utilize the camera’s 3x optical zoom for added versatility. The ST50 (USA : TL100) also features useful in-camera editing controls, which allows users to pause, and then resume filming of video clips without having to save each clip as an individual file. Further adding to the ST50 (USA : TL100)’s ease of use is Samsung’s embedded Function Description program. Function Description provides users with a brief and easy to understand description of each setting when scrolling through the camera’s menus, helping them determine which setting is appropriate for their current shooting scenario.      
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About Samsung
Since SAMSUNG's founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation," "Priority to human resources," "Pursuit of rationalism." Each slogan represents significant moments in SAMSUNG's history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse.
In the 1990's, SAMSUNG transformed its mission statement to keep pace SAMSUNG's growing global operations, rapid changes in the world economy and escalating competition from well-established rivals.
Visit the Samsung website at http://www.samsung.com/au/
