| Samsung PL55 Digital Camera |
 Samsung Digital Imaging, leaders in innovation and digital imaging, today announced the release of the 12 megapixel PL55; the perfect camera for families looking to capture all those important memories. The PL55 is packed with all the clever technology needed to capture your memories and experiences, combining modern design with ease of use.Smart Auto (Scene Recognition) The PL55 features Samsung’s “Smart Auto” (Scene Recognition) technology which has 11 optimized picture pre-settings such as Portrait, Night portrait, Macro, Macro Colour etc - helping people take the perfect shot regardless of the conditions. You can also use these settings when sorting through your photos - making it quick and easy to find all the photos or movies you’ve taken. Smart Album The PL55 also feature Samsung’s unique ‘Smart Album’ Digital Contents Management system; a program within the camera that significantly reduces the time it takes to find your favourite photos – so it’s quicker and easier to store and manage your photo collection. The clever navigation program automatically organizes photos based on the date they were taken, their contents, colour, or themes – so you’ll never have an excuse for losing a photo again. Face, Smile and Blink Detection Samsung’s popular Perfect Portrait System comes as standard in the PL55; “Face Detection” locates the subject’s face within the frame and automatically adjusts auto focus and auto exposure to ensure better composition and image quality for portraits; in “Blink Detection Mode” the camera will take a series of shots when closed eyes are detected so friends and family are always captured with their eyes open; in “Smile Mode” a picture is automatically taken when smiles are detected and, in “Beauty Shot” mode, facial skin is retouched for a brighter and smoother skin tone. Samsung’s Self Portrait feature is also included within the PL55 – a beep sounds when faces are positioned centrally so you don’t have to be behind the camera to take the perfect shot. Digital Image Stabilisation The PL55 features Samsung’s Digital Image Stabilisation to ensure outstanding photos without handshake blur, even in low light conditions. When you couple the image stabilisation technology with the highly sensitive ISO 3200 setting that offers a faster response to light, you can capture great low light shots without needing any flash. Frame Guide Samsung’s Frame Guide feature means you no longer need to rely on the technological capabilities of strangers for perfect holiday snaps. When you use the setting, the camera takes a ghost picture of your desired shot and displays a template image around the edge of the screen when you pass your PL55 over to someone else - ensuring they take the picture you want them to take. The PL55 has a recommended retail price of £149 and comes in a variety of colours. It will be available from August 2009 from leading high street and online retailers.      
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About Samsung
Since SAMSUNG's founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation," "Priority to human resources," "Pursuit of rationalism." Each slogan represents significant moments in SAMSUNG's history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse.
In the 1990's, SAMSUNG transformed its mission statement to keep pace SAMSUNG's growing global operations, rapid changes in the world economy and escalating competition from well-established rivals.
Visit the Samsung website at http://www.samsung.com/au/
