| Olympus E-510 Digital SLR Camera |
 The E-510 uses a variety of exciting functions to help photographers capture amazing images no matter what situation they’re in.A notch higher than the E-410, the E-510 has been designed for the more technologically advanced photographers, it’s a digital beauty that when put in professional hands is capable of producing absolutely breathaking SLR photography – making it the perfect tool for the enthusiastic explorers and passionate photographers of the world. The E-510 includes a sensor-shift type stabiliser unit based on the breakthrough supersonic drive that prevents image blurring due to shaking hands. Sharing the same 10-million pixel Live MOS sensor and True Pic III image processing engine also enables this compact camera body to offer the highest-possible image quality for a Digital SLR – which makes it just perfect for the professional photographer. The E-510 has a slim body that fits comfortably in the hand and ensures high operability and portability. The lightweight body is extremely slim with a depth of just 56 mm at its thinnest point and the new standard lens provided with the camera body, the Zuiko Digital ED14.42mm F3.5-5.8, features a compact design and a weight of 190 grams, ensuring easy mobility when the lens is mounted on the camera body. The biggest digital lens line is expanding To complement the E-Series a range of lenses and a teleconverter will also be available. The family of lenses will all be fully compliant with the Four Thirds System standard - developed for previous models in the E-series range. They will also be the first to incorporate the amazing new Supersonic Wave Drive – or SWD – technology, which is a newly developed autofocusing system. The group of four lenses will also join a new 2x teleconverter introduced into the range to optimise the photographic experience. The following lenses will be released: Interchangeable lenses -- ZUIKO DIGITAL ED 12-60mm F2.8-4.0 SWD -- ZUIKO DIGITAL ED 50-200mm F2.8-3.5 SWD -- ZUIKO DIGITAL ED 14-35mm F2.0 SWD -- ZUIKO DIGITAL ED 70-300mm F4.0-5.6 Teleconverter -- ZUIKO DIGITAL 2.0x Teleconverter EC-20 The lenses will be available from September 2007. Together with the existing lens lineup, the OLYMPUS Zuiko digital lens line will comprise 21 lenses by the end of year 2007 which is the biggest digital lens line up. The E-410 with 14-42 lens will be available from photo specialty and selected retail outlets from May 2007 and will be priced at AUD$1299 The E-510 with 14-42 lens will be available from photo specialty and selected retail outlets from June 2007 and will be priced at $1499 The E1 replacement also will be available within 2007.      
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About Olympus
In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus was named after this mountain to reflect its strong aspiration to create high quality, world famous products.
"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor of Olympus Corporation.
In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara, the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus, like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara brought light to the world.
Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products became the mainstay of the company. In 1947, the name was changed again to Olympus Optical Co., Ltd. in an attempt to enhance its corporate image.
And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness to establish a dynamic corporate brand by unifying the corporate name and the well-known brand.
In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core competence, technological strengths that competitors cannot easily imitate, to maximize corporate value and to become one of the top optical instrument manufactures.
