| Samsung Built-In Battery Pack |
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Samsung Techwin (CEO: Jung-gu Lee, www.samsungtechwin.com) said that it succeeded in developing a built-in CR-V3-type Lithium-ion charging battery pack - the Digimax Battery I-Pack (Model: SBP-1103) for exclusive use with digital cameras, with the possibility to dramatically improve the power supply, is to be placed on the market. Power supply shortage has been a common problem with digital cameras, and so, this development can be a chance to address the mega-pixel digital camera market and expand its market share. A battery pack is a case which contains several batteries connected in series or in a row, available to charge more energy (power) in use. In general, the exclusive battery, provided by digital camera makers, is compatible only between the same models or some products of the same company, and the size is small, meaning it has limited power capacity. The built-in CR-V3-type battery pack, developed by Samsung Techwin, involved more than 15 engineers and 5 hundred million won over a period of more than 1 year. To maximize the reliability and the use time of the product, it has Lithium-ion batteries, the most powerful of portable batteries, and a constant-voltage circuit. (Available to take about 260 pictures and to use for 145 minutes) Also, it enables more convenient use: the life-cycle of the battery pack has been extended to recharge the pack more than 1000 times - the charging time has been shortened with quick charging, and the memory effect that exists with common charging batteries has been removed (NO memory effect). Some battery packs have been placed in Japan, but the packs have adopted Nickel-hydrogen batteries due to high cost and technical difficulties. In the case where the packs are not completely discharged/charged, the charge capacity is decreased (Memory effect), and due to their 1.2V low-voltage, the lifecycle and use time becomes unsatisfactory. For these reasons, a large order is being made with explosive interest from Japanese camera manufacturers. The batter pack is now under a patent application in the markets of the world including the U.S.A. and China. It is available for most digital cameras, which uses the 1st battery CR-V3-type Lithium batteries, such as Olympus, Nikon, Kodak, and Pentax. It is expected to be a more reliable, long life, reusable power supplier for long travels, many shots for business, and relieves the difficulty of having to change the batteries. Samsung Techwin, which has exclusively occupied power supply systems with its 9 power systems in Samsung Kenox V4 and V3, which were the best rated products in the first half 2003, expects that the introduction of the CR-V3-type built-in battery pack will be an opportunity to understand the needs and desires of consumers more precisely, and satisfy digital camera users. CR-V3: A high-capacity 1st battery, generally used in cameras. Recharging will not restore its original status after discharge. Memory Effect: exists with certain kinds of Nickel batteries such as Nickel-cadmium batteries or Nickel-hydrogen batteries. If the battery is partially discharged and recharged, it will lose its original capacity. Example: if this battery had been charged fully and 50% of it is discharged/recharged frequently, the battery will recall its capacity only as much as 50%. Like this, the memory effect is a phenomenon where the battery recalls its limit of usable capacity.      
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About Samsung
Since SAMSUNG's founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation," "Priority to human resources," "Pursuit of rationalism." Each slogan represents significant moments in SAMSUNG's history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse.
In the 1990's, SAMSUNG transformed its mission statement to keep pace SAMSUNG's growing global operations, rapid changes in the world economy and escalating competition from well-established rivals.
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