| Samsung Digimax 430 Digital Camera |
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Samsung Cameras today announced the launch of the Digimax 430 camera, providing consumers with a full compliment of high-end features at an affordable price of under £200. The Digimax 430 comes equipped with a host of features and technologies that you would expect to find in a much more expensive digital camera, providing the quality of a four megapixel auto focus camera without the hefty price tag that normally comes with it. The Digimax 430 boasts a 2.8x optical and 4x digital zoom. Sharp and clear images are recorded on a 1/2.5” CCD and a 1.5” color TFT LCD that enables quick and easy image review and preview. The macro mode also allows users to capture crisp, clear images of subject matter as close as 5cm from the camera’s lens. Supporting eight different power sources (AA Alkaline, Digimax I-Pack, NI-MH, CR-V3, Ni-Cd, 2 x Ni-Zn, 2 x Ni-Mn and AC adapter) to avoid running out of power, the Digimax 430 also offers flexibility in image capture, by providing numerous customizable scene modes: Children, Landscape, Close-up, Sunset, Dawn, Backlight, Fireworks, Beach & Snow. Its multiple shooting modes include Auto, Manual, My Set, Scene and Night Scene. The camera’s RGB Color Effect mode allows the user to control the levels of red, green and blue in images, greatly enhancing the creative capabilities of the camera. Digimax 430 users can capture movie clips with sound at a rate of up to 30fps. Further features include multiple flash modes, adjustable white balance and automatic ISO sensitivity. USB and user selectable NSTC/PAL connectors allow for high-speed transfer to a PC. The Digimax 430 has 32MB of internal memory, and also features a built in Multi Memory Card Slot that is memory Stick Duo and SD/MMC compatible.      
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About Samsung
Since SAMSUNG's founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation," "Priority to human resources," "Pursuit of rationalism." Each slogan represents significant moments in SAMSUNG's history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse.
In the 1990's, SAMSUNG transformed its mission statement to keep pace SAMSUNG's growing global operations, rapid changes in the world economy and escalating competition from well-established rivals.
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