| Samsung New CMOS Image Sensor |
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Samsung Electronics Co., Ltd., a leader in advanced semiconductor technology, today announced that it has developed a new 2 megapixel CMOS image sensor (CIS) chip using industry first 0.13mm process technology. Samsung's CIS chip provides set designers with enhanced resolution rate and sharper image quality. Samsung's 2 megapixel CIS features the industry's smallest 2.8mm 2 pixel size with a 1/3.2 -inch optical format, offering design engineers a leading edge CIS solution in a small form factor for camera phones. The image sensor operates at 34MHz at 15 frames per second on just 80mW by utilizing low power design technology. Samsung's new image sensor delivers superior low-light performance, capturing vibrant images at 2 lux, minimum illumination rate of this sensor, exceeding the sensitivity levels of general CMOS-based sensors. To support automatic focus, the sensor is designed to maintain a designated setting even when the incidence angle changes, enabling users to take both close-ups and far away shots with user friendly features that are found on digital cameras. As cameras on new mobile phones require higher quality image sensors that at the same time satisfy compact and light-weight features, the CIS technology is widely used for its advantages in small size and low power consumption. Samsung Electronics Vice President Yong-hee, Lee of the Imaging Project Team says, “Samsung's 2 megapixel CIS chip commands the best sensitivity, chip size, and color reproduction features in the industry. Our products support the industry wide demand for advanced performance. Samsung looks forward to introducing its CIS technology to the wide range of next-generation mobile products including digital cameras and camcorders.” According to market research firm TSR, the camera phone market is expected to reach a scope of 350 million units in 2008 from 180 million units in 2004.      
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About Samsung
Since SAMSUNG's founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation," "Priority to human resources," "Pursuit of rationalism." Each slogan represents significant moments in SAMSUNG's history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse.
In the 1990's, SAMSUNG transformed its mission statement to keep pace SAMSUNG's growing global operations, rapid changes in the world economy and escalating competition from well-established rivals.
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