| Samsung DIGIMAX L55W Digital Camera |
 Samsung Camera has announced that the company will release a 5 mega-pixel, 4.8x optical zoom digital camera (model name: DIGIMAX L55W) later this year marking Samsungs entry into the market for compacts with a high zoom.Wide angle -get the whole picture Most regular compact digital cameras have a 3x optical zoom, the DIGIMAX L55W has a 4.8x optical zoom offering a focusing range of 28mm-135mm (35mm equivalent). The 28mm wide-angle lens provides a far wider field of vision than a regular camera, allowing you to capture sweeping landscapes or to fit a group of subjects into just one frame. The DIGIMAX L55W is a unique advanced digital camera that supports both 28mm wide-angle and 4.8x telephoto zoom, extending the range of options available to the photographer. Wide view - see your shots bright and sharp For the first time ever, a 2.8"wide TMR LCD is adopted by Samsung Camera for the DIGIMAX L55W, enhancing your photography with a wider and larger display. This 2.8"wide LCD allows you to view in 16:9 and 4:3 aspect ratios. The LCD display of the DIGIMAX L55W uses TMR (Transmissive with Micro Reflective) technology to maintain balanced light, even in bright outdoor environments. The 160 degrees of wide viewing angle LCD display delivered by the DIGIMAX L55W provides a more comfortable image-viewing, and sharing, experience. With its high contrast ratio the TMR LCD display offers a clearer and brighter display image. Colours are represented better by the LCD's ability to reproduce 16.7 million true colours. With a faster response time, the DIGIMAX L55W means you have more chance catching those spontaneous moments. With its booting and shot-to-shot time reduced to 1 second respectively, it also offers continuous shooting at 2.5 frames/sec. The DIGIMAX L55W, which has been developed based on high-density packaging design technology, not only offers the 4.8x optical zoom, but is also slim. Add to that, the fine metal ergonomic finish and you have an elegant camera design. Great movies The powerful video capability of the DIGIMAX L55W delivers a "camcorder like" experience. For a more enhanced movie shooting experience, the DIGIMAX L55W uses MPEG-4, the high-compression high-quality video format, which can record for up to 3-4 times longer than the traditional video formats used in many other digital cameras. The DIGIMAX L55W can even record more than 1 hour of high quality if you are using a 256 MB memory card. With powerful video recording in VGA (640×480) at 30 fps, it provides a wider screen view and clearer video quality. These movies can even be viewed on the TV. The DIGIMAX L55W has movie stabilization, which helps maintain steady recording of a subject by means of automatic detection and correction of lateral and vertical camera movements of the camera. The continuous video recording feature of the DIGIMAX L55W, which is based on exclusive Samsung technology, allows you to pause and resume video recording as desired and merge those multiple movie clips into a single file. You can press the Pause button to pause or resume recording. For easier editing of movies, the DIGIMAX L55W allows you to select and save only the desired part into a new file during playback, on the camera. The DIGIMAX L55W also allows you to capture a still image during video playback. With its Easy Charging System, the DIGIMAX L55W recharges quickly and conveniently. A 24-pin portable charger comes with the camera, and a cradle is available for easier charging and data-transfer. Also, for the first time in digital cameras, an optional extra charger which uses the USB port in a PC can be bought by those who frequently use their PCs or notebooks during business travel. Finally, with the DIGIMAX L55W, the Macro function, an important feature of a digital camera, has been greatly improved. The DIGIMAX L55W allows capturing of a subject as close as 2cm. The Auto macro mode means the camera will automatically detect the distance the user is trying to focus and will optimize the settings for macro mode instantly. The DIGIMAX L55W has special effect functions that help take picture taking a stage further. The special effect functions offered by the DIGIMAX L55W are Colour Effect, Highlight, Photo Frame and Composite Shot. Colour Effects include B/W, sepia, blue, red, green. Highlight enables you to emphasis a subject by putting it's surroundings into soft focus. Composite Shot allows you to divide a shooting scene into 2-4 segments and save them into a single file. Photo Frame allows you choose from 9 different types of fun photo frame. The DIGIMAX L55W has various scene modes to help you obtain the best picture results in a variety of settings. The eleven scene modes supported by the DIGIMAX L55W are Night Scene, Portrait, Children, Landscape, Close-up, Sunset, Dawn, Backlight, Fireworks, Beach & Snow and Text Recognition. In particular, Text Recognition is a feature that allows you to shoot documents such as books, papers and magazines and then extract text from the image taken using the "Digimax Reader" text recognition software in the box. The PictBridge feature of the DIGIMAX L55W allows pictures taken with the camera to be directly printed without a PC, so you can instantly obtain clear 5 mega-pixel prints just by connecting the camera to a compatible printer. You can use the "Quick Print" button to print a desired photo immediately. This coupled with the editing features in the camera means that you really can go from picture to print without the need for a PC. In addition, it provides a substantially faster transfer rate with USB 2.0 as compared to the existing USB 1.1. The DIGIMAX L55W is equipped with a built-in memory (32 MB), allowing you to save pictures taken, even without a memory card. It also provides various useful functions such as My Set Shot mode for snapshot, voice recording for up to 1 hour, voice memo for adding a short voice message to a picture, and "One-touch Playback" for instant playback of a picture, even without power. Furthermore, the Graphic User Interface (GUI) of the DIGIMAX L55W has been improved to ensure a faster and more seamless menu operation and menu setting can be done quickly using the Move and Set functions.      
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About Samsung
Since SAMSUNG's founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation," "Priority to human resources," "Pursuit of rationalism." Each slogan represents significant moments in SAMSUNG's history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse.
In the 1990's, SAMSUNG transformed its mission statement to keep pace SAMSUNG's growing global operations, rapid changes in the world economy and escalating competition from well-established rivals.
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