| Samsung DIGIMAX PRO815 Digital Camera |
 Samsung Camera has announced that the company will release the world's longest (15X) optical zoom 8 mega-pixel high-end digital camera (model name: DIGIMAX PRO815), targeting enthusiast photographers, later this year. The DIGIMAX PRO815, offers unrivalled features and performance and is beyond comparison. This marks the pinnacle of Samsung Camera's camera range for 2005.Defeat distance with Incredible lens technology The DIGIMAX PRO815 is equipped with a 15X optical zoom with a focal length of 28 - 420mm (35mm equivalent), this means you can shoot from wide angle to telephoto with one lens. Normally it is not possible to incorporate both 28mm wide-angle and 420mm tele-zoom capabilities in an average high-end camera, since they generally, only come with a 7-8X zoom. With SLR systems, different lenses need to be switched to shoot wide-angle and ultra high zoom pictures, this means carrying lots of equipment, missing some shots due to lens changeover and buying multiple lenses. The DIGIMAX PRO 815 has four low-dispersion glass lenses specially manufactured to minimize chromatic aberration that can occur when wide-angle and ultra high zoom are offered at the same time. In addition, it employs two aspherical lenses for the correction of spherical aberration and lateral colours for the entire zoom range from wide to tele. This world-renowned Schneider-KREUZNACH lens offers outstanding reliability. This lens combined with the high-sensitivity CCD means the DIGIMAX PRO 815 provides the best image quality possible in its class. See everything in real detail with a 3.5"! TMR LCD Another feature of the DIGIMAX PRO815 is that it has the world's largest 3.5" TFT LCD used in a digital camera. Conventional high-end or SLR cameras use a relatively small 1.8 - 2.0" LCD and the screen does not show the shot at the point of taking the picture (SLR). With the DIGIMAX PRO815, anybody can easily take a picture and view images through its large LCD, the large LCD is also a real benefit for better composition. By using Transmissive with Micro Reflective (TMR) technology, it can still be viewed in bright conditions. This, coupled with the 16.7m colours supported means you can share your images with other people because the viewing angle is wide and the colours are well reproduced. There is also an electronic viewfinder. Shoot longer The DIGIMAX PRO815 comes with the world's largest-capacity 1900mAh, 7.4V lithium-ion battery included. A large-capacity battery is a must because this camera encourages you to take more pictures. On a full charge this battery can enable shooting of up to 500 frames (based on CIPA standard), before further charging is required. Creative shooting angles with the waist level LCD Another great feature of the DIGIMAX PRO815 is waist-level shooting, enabled by its top LCD. The 1.44"wide colour TFT LCD of the DIGIMAX PRO815 displays a preview screen in real time, allowing the waist-level shooting style often adopted by professional photographers. This LCD position enables high-level shooting as well as taking pictures from various angles. The top LCD can also be used as a status LCD to display shooting data. Since the required information is available on the LCD at all times, you can shoot a subject or choose a desired function more quickly. Steady shooting even in tele-zoom The High Speed mode provided by the DIGIMAX PRO815 ensures steady shooting even in tele-zoom. The camera has a high-sensitivity 2/3" CCD and a large high-performance lens. When High Speed mode is selected, the DIGIMAX PRO815 automatically increases the sensitivity up to max ISO 800, depending on the surrounding exposure and focal length. Employing an exclusive low-noise processing algorithm, the DIGIMAX PRO815 ensures superb image quality with low noise, even at ISO 800. In addition, in High Speed mode, a faster shutter speed enables sharp shooting of fast moving targets. Fast, fast, fast The DIGIMAX PRO815 achieves the fastest response times in its class. Its startup and shot-to-shot speeds have been reduced to 1.0 second and 1.3 seconds respectively, and it delivers a fast AF speed of lower than 1.0 second even in tele-zoom mode. This is acheived by utilizing a passive AF sensor. The shutter release lag of 0.05 seconds lets you capture those shots without fail. The DIGIMAX PRO815 includes high-speed continuous shooting at 2.5 frames per second. Normal continuous shooting that lets you shoot while viewing an image taken on the LCD is also available and ultra high speed continuous shooting and allows you to shoot up to ten 1Megapixel -sized images per second. As it has high-speed USB 2.0 connectivity, images taken can be transferred to a PC quickly. True creative control The DIGIMAX PRO815 offers comprehensive manual photography features that should meet all the needs of aspiring photographers. Manual exposure (Aperture/Shutter/Manual) and manual focus control features are included as standard. Three rings surrounding the lens control manual zoom, manual focusing and EV compensation, providing you with direct control of manual operations. The dual jog system, which is used to control aperture and shutter speed, also delivers precision in manual operation. The camera has various focusing modes including AF Lock, Continuous AF and Select Area AF. Its direct manual focusing feature lets you switch to manual focusing from AF instantly by turning the manual focus ring. In addition, bracketed shooting is allowed for exposure, focus and white balance. In particular, white balance is available in Preset, Custom and Colour Temperature Adjust modes. This lets you express colours exactly as you want. Contrast and saturation can also be controlled for creative expression in the depth of colour required. The camera supports Adobe RGB colour space as well as an 8 MP non-compressed RAW file, making it the perfect choice for enthusiast image output. Fantastic image feedback on a massive display The Display mode of the DIGIMAX PRO815, which utilizes a large 3.5"" LCD, extends its application potential even further. In contrast to the normal 9-thumbnail screen, the DIGIMAX PRO815 has a 25-thumbnail display, allowing you to search for a desired picture more quickly. The camera also offers a histogram display for checking and adjusting an exposure, and a grid display for easier image composition. In particular, the exclusive features are Review Shot mode, that lets you set the optimal image composition while viewing an image just taken, together with the technical details; and a display mode that allows you just to display an image in the centre of the screen, and place the icons and other screen information at the edges of the screen. Flash The DIGIMAX PRO815 is equipped with a high-powered built in flash to let you obtain a perfectly exposed picture even in dark environments. The DIGIMAX PRO815 not only has a powerful flash that allows shooting at up to 7.7 m (wide settings) but can also compensate a flash light by ± 2EV depending on the surrounding exposure environment. Record great movies too Not content with delivering a truly all round still picture experience the DIGIMAX PRO815 supports video recording to VGA screen size with stereo sound. Accessories A rich and varied set of accessories enhances the DIGIMAX PRO815 offer even further. First, a lens hood, essential for outdoor photography, is included and can be reversed to make it easier to carry when the camera is not being used. A lens adapter for general-purpose filter mounting and lens cap for lens protection are also included. The optional external flash (SEF-42A) is a large-capacity flash that follows Guide No. 42, and its angle can be adjusted for creative use of flash lighting. In addition, an optional external remote control can also be purchased. The external remote control can be operated to the side of the camera as well as with the front. A luxury case can also be purchased separately. The launch of the new DIGIMAX PRO815 is a brilliant achievement from Samsung Camera, based on the technology it has refined through compact digital camera development. The launch of the DIGIMAX PRO815 by Samsung Camera will add a truly aspirational camera for enthusiasts to its already strong compact camera product lines.      
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In the 1990's, SAMSUNG transformed its mission statement to keep pace SAMSUNG's growing global operations, rapid changes in the world economy and escalating competition from well-established rivals.
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