| Samsung Digimax i6 Digital Camera |
 Samsung Camera today announced the introduction of the Digimax i6, a revolutionary 6 mega-pixel digital still camera that features Samsung's exclusive Digimax Converter software to play movies and MP3 files. The ground-breaking i6 allows users to enjoy movies, music videos, television shows and even their favorite music with the added convenience of a state-of-the-art digital still camera."Consumers today demand revolutionary technology while on-the-go," says Stewart Henderson, National Marketing Manager at Samsung Opto-Electronics. "At Samsung we strive to develop cutting-edge technology to provide innovative products that the sophisticated marketplace desires." Using the included Digimax Converter software users can easily listen to their favorite MP3 files or watch their favorite video content on the large, 2.5-inch color display. The user-friendly software can seamlessly convert MPEG, AVI, MOV, WMV and ASF files for viewing on the i6. For music on-the-go, the software can also convert MP3 and WAV audio files in several simple steps. The innovative software also allows users to view subtitles, adjust the screen size and crop and stretch the image to fit the screen as desired. At the heart of the i6 is a 6 mega-pixel digital still camera measuring a mere 3.7" x 2.4" x 0.7" with a 2.5-inch, high resolution LCD display. For outstanding image quality, the i6 integrates a 3x optical zoom (equivalent to 39-117 mm in 35 mm format) capability with Samsung's exclusive SHD lens technology. The Digimax i6 is equipped with Samsung's state-of-the-art Advanced Shake Reduction (ASR) technology to combat hand shake. The ASR function provides enhanced image clarity by electronically compensating for excess hand shake and improving color in environments lacking sufficient lighting where the use of the flash is not desirable. With the touch of a button, the unique technology uses proprietary algorithms to interpret sharpness and color information to deliver an image that looks like it has been taken with the flash. As the flash is disabled, side effects, such as red eye are prevented. In addition to playing video, the i6 can also make movies using MPEG-4, the high-compression, high-quality video format. The i6 can record in VGA (640 x 480) at 30fps, for smoother video and a bigger view of the movie on LCD and TV screens. For steady videos, the i6 includes a movie stabilizer function that automatically detects and corrects minor lateral and vertical camera movement. For additional control the continuous video recording function allows the user to pause and resume video recording at any time, while the built-in movie editing function allows users to edit video in-camera. The i6 features several special effects functions for creative control in-camera, such as Color Effect, Highlight, Photo Frame, Negative and Composite Shot. Color effects include B/W, sepia, blue, green and red. For crystal-clear images, under various shooting conditions, the Digimax i6 features 11 scene modes including Night, Portrait, Children, Landscape, Close-up, Sunset, Backlight, Fireworks, Beach & Snow and Text Recognition. Text Recognition, a feature unique to Samsung digital still cameras, allows users to shoot documents such as books, papers and magazines and then extract text from the image taken using the bundled "Digimax Reader" text recognition software. To ensure the clarity of images regardless of shooting range, the Auto Macro function automatically adjusts shooting distance and focus. By using the macro button, users can set the camera to automatically adjust distance and focus from between 5cm to infinity. The i6 also includes a super macro mode that enables subjects to be photographed up to as close as 1 cm. All Samsung digital still cameras feature a built-in image editing function allowing users to edit a variety of images without the use of a PC. The Trimming function can be used to cut an undesired part of an image and save only the required part. When short of memory, shooters can use the Resizing function to recover some of the memory space, by resizing and saving images in a smaller size. The Rotating function allows users to rotate an image in the desired direction and save it. The i6 comes equipped with 45MB of internal memory and comes bundled with ear buds for MP3 listening, a convenient cradle charging system and a powerful lithium ion battery. The Samsung Digimax i6 is scheduled to be available in February 2006.      
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About Samsung
Since SAMSUNG's founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation," "Priority to human resources," "Pursuit of rationalism." Each slogan represents significant moments in SAMSUNG's history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse.
In the 1990's, SAMSUNG transformed its mission statement to keep pace SAMSUNG's growing global operations, rapid changes in the world economy and escalating competition from well-established rivals.
Visit the Samsung website at http://www.samsung.com/au/
