| Samsung Digimax S800 Digital Camera |
 Introducing the “S” Series of Point & Shoot cameras.‘S’ series point and shoot digital cameras to be launched . 5, 6, and 8 megapixels, all with 3x optical zoom . Easy and quick operation . Ergonomic design with camera grip . Large and Vivid TFT LCD (2.4 inch) Samsung Cameras (CEO: Lee Jong-gu), has announced the release of the point and shoot ‘S’ series. The ‘S’ series is great for family use and for anyone wanting ease and convenience. Purchasers can choose from a variety of models: 5, 6, and 8 megapixels in Silver or Black shades. The ‘S’ series comes with an Effect Key allowing the user to adjust the colour of the photos being taken and also add various creative effects. The range also has an easy mode dial that allows the user to move between portrait, night pictures, and movies, swiftly, depending on the situation. The ‘S’ series has a larger LCD screen for clearer picture quality. Printing out pictures is easy via PictBridge which enables an image to be printed directly to a connected compatible printer - without a PC. ‘S’ series, a digital camera range for the entire family, features video capabilities (MPEG4, VGA, 30fps) which means it can even double as a camcorder. Advanced features allow “in camera” movie editing and a pause function during recording. Samsung’s ‘S’ series cameras are expected to hit the market in early 2006.      
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About Samsung
Since SAMSUNG's founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation," "Priority to human resources," "Pursuit of rationalism." Each slogan represents significant moments in SAMSUNG's history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse.
In the 1990's, SAMSUNG transformed its mission statement to keep pace SAMSUNG's growing global operations, rapid changes in the world economy and escalating competition from well-established rivals.
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