| Samsung L700 Digital Camera |
 Samsung Camera today announced the launch of the L700. An ideal digital camera for shooters in search of several advanced features in a compact, stylish, metal body, the L700 offers 7 mega-pixel image resolution, a 3x optical zoom, a bright 2.5" LCD display and a robust suite of advanced video and editing features.With shutter speeds that reach up to an effective 1/2000 sec, users will be able to take advantage of the L700's high resolution in any situation, ranging from dusk-landscapes to fast action sports photography. For crystal-clear images under various shooting conditions, the Samsung L700 features 11 scene modes including Night, Portrait, Children, Landscape, Close-up, Sunset, Backlight, Fireworks and Beach & Snow. The Samsung L700 can record MPEG-4 video in VGA (640x480) at 30fps, for smoother video and a bigger view of the movie on LCD and TV screens. Users can also take advantage of the camera's unique movie shooting functions, including a movie stabilizer, continuous video recording, improved in-camera video editing and the ability to use the 3x optical zoom while recording. Movie stabilizer helps reduce camera shake by automatic detection and correction of lateral and vertical camera vibrations, while continuous video recording allows the shooter to pause and resume video recording at any time and merge multiple video files into one single file. Color effects include B/W, sepia, blue, green and red. For shooting fast-moving subjects, the L700 includes Continuous Shooting mode and Auto Exposure Bracketing (AEB), a feature that will shoot a series of images with slightly varying exposures. All Samsung digital still cameras feature a built-in image editing function allowing users to edit a variety of images without the use of a PC. The Trimming function can be used to cut an undesired part of an image and save only the required part. When short of memory, shooters can use the Resizing function to recover some of the memory space, by resizing and saving images in a smaller size. The Rotating function allows users to rotate an image in the desired direction and save it. To ensure the clarity of images regardless of shooting range, the Auto Macro function automatically adjusts shooting distance and focus. By using the macro button, users can set the camera to automatically adjust distance and focus from between 5cm to infinity. Equipped with 20MB of built-in memory, the L700 allows shooters to save pictures without a memory card, while the Copy to Card function allows users to seamlessly transfer images saved in the internal memory to external memory. The L700 includes helpful features such as voice recording for up to one-hour, voice memo and "One-touch Playback" for instant playback of an image, even when the power is off.      
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About Samsung
Since SAMSUNG's founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation," "Priority to human resources," "Pursuit of rationalism." Each slogan represents significant moments in SAMSUNG's history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse.
In the 1990's, SAMSUNG transformed its mission statement to keep pace SAMSUNG's growing global operations, rapid changes in the world economy and escalating competition from well-established rivals.
Visit the Samsung website at http://www.samsung.com/au/
