| Samsung L77 Digital Camera |
 Samsung Cameras (UK) have unveiled the L77 - the World’s thinnest 7-mega pixel/7x optical zoom lens camera*Samsung have today announced the launch of the outstandingly designed, super slim 7 mega pixel L77, equipped with a compelling 7x internal optical zoom lens, it’s perfect for those looking for the latest in sleek design and premium digital compact camera performance. At just 21.mm wide, the L77 can easily fit in the pocket so that you’re always ready to capture the moment – whether that’s through photographs, sound recordings or short film clips. The L77 has an elegant metal body and features a 2.5” TFT LCD for bright and clear viewing of images taken, and comes equipped with Samsung’s ASR (Advanced Shake Reduction) image stabilisation system to ensure the best shots are achieved even in dimly lit conditions. At 30fps, the sleek L77 can easily capture moving action and is able to record in MPEG-4 VGA for TV-quality film clips. For added convenience, editing film clips and photographs is possible through the L77’s in-built editing capabilities. Whilst reviewing photographs or film it’s simple to trim, resize, or add effects without having to wait until you’re back at a home computer. “The Samsung L77 combines leading edge design with the very latest in digital camera technology. Its 7x optical internal zoom lens and its ultra-thin design are the perfect embodiment of quality and style.” says Robert King, Commercial Director, Samsung Cameras. The Samsung L77 - the World’s slimmest 7 Mega pixel/7x optical zoom lens camera - will retail from April 2007. * At time of embargo lift.      
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About Samsung
Since SAMSUNG's founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation," "Priority to human resources," "Pursuit of rationalism." Each slogan represents significant moments in SAMSUNG's history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse.
In the 1990's, SAMSUNG transformed its mission statement to keep pace SAMSUNG's growing global operations, rapid changes in the world economy and escalating competition from well-established rivals.
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