| Samsung Adeal Resigns |
 After a number of years as the distributor for Samsung cameras in Australia, Adeal Pty Ltd has now resigned. Effective 30 June 2007 Adeal will cease distribution of Samsung cameras. Meanwhile, it will be business as usual. From 1 July 2007 Samsung camera sales and service will be handled by Samsung Electronics in Sydney. Adeal will be featuring Samsung cameras at the upcoming PMA show in Melbourne and will be joined on the booth by the management from Samsung Electronics.Visit Adeal at the PICA show for special deals on Samsung.      
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About Samsung
Since SAMSUNG's founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation," "Priority to human resources," "Pursuit of rationalism." Each slogan represents significant moments in SAMSUNG's history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse.
In the 1990's, SAMSUNG transformed its mission statement to keep pace SAMSUNG's growing global operations, rapid changes in the world economy and escalating competition from well-established rivals.
Visit the Samsung website at http://www.samsung.com/au/
