| Leica V-Lux 2 Digital Camera |
 Leica Camera AG has announced the LEICA V-LUX 2, combining a high-performance 24x super-zoom lens and outstanding image quality with a sleek and compact body. Equipped with a LEICA DC VARIO-ELMARIT 4.5 - 108 mm f/2.8 - 5.2 ASPH. lens, a 3’’ rotating LCD display and a wide variety of video functions in 1080i-AVCHD Full HD, the V-LUX 2 is ideal for almost any photographic situation.The V-LUX 2’s 24x optical super-zoom lens offers an enormous range of focal lengths equivalent to 25–600 mm in 35mm format. Whether shooting expansive landscapes, finely detailed macro studies at short distances, or far-away objects, people or animals with a super-telephoto setting, the LEICA lens captures them all in breathtaking quality. Peter Kruschewski, product manager for Digital Compact Cameras at Leica Camera AG, said, “The V-Lux 2’s versatile lens and compact form make it the ideal camera for the ambitious travel and wildlife photographer. In certain shooting situations, having to change lenses can be frustrating, especially when a quick reaction is required. Thanks to the V-LUX 2’s large range of focal lengths, this compact camera has the ability to capture almost all moments of life. The V-LUX 2 is an interesting alternative to comparable SLR systems. Compact and lighter, it also significantly reduces the weight and volume of photographic equipment when travelling.” A newly developed 14.1 MP CMOS image sensor tuned to perfection enhances the high-performance LEICA DC VARIO-ELMARIT 4.5 - 108 mm f/2.8 - 5.2 ASPH. zoom lens. In combination with the camera’s electronics and firmware, the sensor guarantees brilliant, high-contrast images with natural colour rendition and superb sharpness. The LEICA V-LUX 2’s 3” LCD display has a resolution of 460,000 pixels and can be twisted and turned in almost any direction, making it easy for photographers to compose pictures from even the most unusual or challenging angles. When shooting stills or videos from over their heads or close to the ground, photographers using the V-LUX 2 are always in full control. In addition to offering an integrated stereo microphone with an electronic wind noise filter that guarantees a crystal-clear soundtrack, the entire 24x zoom range is available during video recording. The LEICA V-LUX 2 is the first Leica digital compact to feature video capture in 1080i-AVCHD Full HD. One of the world’s fastest consecutive-shooting cameras, the LEICA V-LUX 2 features high-speed burst shooting capability: bursts of 11 frames per second at the full resolution of 14.1 MP, or 60 frames per second with a resolution of 2.8 MP. Characterised by a compact design and extremely simple handling, the V-LUX 2’s integrated handgrip and light weight allows photographers to shoot one-handed. The camera controls are clearly laid out, ensuring fast and simple operation. For instance, video recording can be started quickly and easily at the touch of a button on the top plate of the camera. Software The LEICA V-LUX 2 is supplied with a comprehensive suite of software. Adobe® Photoshop® Elements® 8 provides users with a comprehensive and versatile image editing solution that offers viewing, organisation, administration and a wide range of processing options for still images and video recordings. Also included is Adobe® Premiere® Elements® 8, an easy-to-use package offering video processing for movies recorded by the V-LUX 2 in AVCHD format, and also enabling the creation of professional audio and video effects. Pricing and availability The LEICA V-LUX 2 is scheduled to be available in the UK from October 2010 from authorised Leica dealers including the Leica Store Mayfair: www.leica-storemayfair.co.uk, tel: 0. A full list of authorised UK Leica dealers is available at www.leica-camera.co.uk. The suggested retail price of the LEICA V-LUX 2 is £675 including VAT. An outdoor case will be available for the V-LUX 2 at an SRP of £135 including VAT.      
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About
Oskar Barnack's genius idea of creating the small format 35mm camera created a revolution in photography in 1925, paving the way for the birth of the Leica Legend. His diminutive, lightweight LEICA A offered a new, undreamed-of freedom in reportage and artistic photography. From that point to the present day, Leica has had a profound influence on our view of the world we live in.
What was started in 1914 with the Ur-Leica quickly turned into a lasting success. In 1932, around 90,000 cameras were already in use. By 1961, the number had increased to a million. Milestones in the development include the rangefinder cameras such as the legendary LEICA M3 in 1954 and the M6 in 1984. The R-System commenced in 1976 with the LEICA R3 - the first electronic Leica. In 1989, the first compact point-and-shoot model entered the market. 1998 also saw the launch of the first digital camera - the LEICA DIGILUX. Without exception, all developments are focused on the requirements of the user and are characterized by the highest quality, focus on essential functions, and comfortable user-friendly controls.
