Nikon Australia Partners with Surf Life Saving Australia

Nikon Australia is proud to announce its support of Surf Life Saving (SLS). Signing on as the camera, camera lens, binocular and range finder partner for this essential not-for-profit service, Nikon will contribute vital funds, products and services needed to assist SLS with essential life saving duties.

As part of this partnership, Nikon has committed significant financial support to the iconic Australian charity. $30.00 from the sale of every D3100 Digital SLR camera sold during the busy Christmas season will be contributed to SLS. As a result, hundreds of thousands of dollars will be raised to assist in the implementation of water safety education and surf lifesaver training programs, purchasing and maintaining rescue gear and equipment, purchasing first aid supplies, and other SLS projects this summer.  

Nikon Australia Senior Marketing Manager, Nick Segger said SLS is a great fit for the brand, and Nikon is proud to support SLS’s water safety initiatives, major education and training programs and national sporting events.

“Having the opportunity to provide financial support to Australia’s most trusted and essential safety service is one we jumped at as it allows Nikon to assist SLS to perform its lifesaving duties better and assist with saving lives,” said Segger.

The just released Nikon D3100 Digital SLR hits stores Australia-wide from Friday, September 24. Combining high performance image and HD video features with simple operability and a lightweight, compact body, the D3100 will be a very popular gift of choice this Christmas, having widespread appeal for photographers of all levels.

“Purchasing this camera is one simple way of encouraging Australians to be a part of the Surf Life Saving mission; by giving and getting involved. And Nikon is proud to be able to provide this opportunity,” said Segger.

Every year, SLS is responsible for helping more than 550,000 people along Australia’s coastline, including rescue operations, preventative actions and administering first aid. SLS is committed to reaching out beyond the red and yellow flags to provide surf safety education programs to everyone in the community. School education programs have been implemented, alongside community courses in first aid and resuscitation and other initiatives to ensure all Australians and tourists have access to basic surf survival and rescue skills.

Surf Life Saving Australia CEO, Brett Williamson OAM said they are pleased to have Nikon as part of their extended family.
“Surf Life Saving relies on the generous support of our corporate partners, the community and the government,” said Williamson.

Australian RRP for the newly released Nikon D3100 Digital SLR camera:

Body only:    $949.00
D3100 + 18-55mm single lens:   $1049.00
D3100 + 18-55/55-200mm:  $1299.00
D3100 + 18-55/55-300mm: $1449.00

Available from leading camera retailers Australia-wide.

High res images available at http://highres.nikon.com.au

Visit www.mynikonlife.com.au/sls for more details on the SLS partnership.
Visit www.mynikonlife.com.au/gear/dslr/d3100 for more details on the D3100.