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Sony Introduces 3x A-Mount Zeiss Lenses

sony20100824b.jpgSony debuts three new A-mount lenses

The new SAL24F20Z, SAL85F28 and SAL35F18 lenses expand the imaging possibilities for Alpha DSLR and NEX users.
 
Jointly developed by Sony and Carl Zeiss, the SAL24F20Z features the esteemed Distagon design, delivering stunning image clarity for users. Featuring wide 24mm focal length, the lens offers emphasis on the distance of background objects and scenery and when combined with an APS-C sensor camera, the lens provides a 35mm focal length, ideal for capturing scenery, travel and indoor shots.
 
The SAL85F28 is the first full-frame lens to be offered in the “Easy Choice” prime lens series, offering entry-level DSLR users the professional standard for portraiture with 85mm focal length. Users can also expect high contrast image quality from the centre of the image right out to the edges as the lens offers unrivalled resolution and performance at the intermediate 35mm full-frame level.
 
As with the SAL85F28, the SAL35F18 is a new addition to the compact, lightweight range of “Easy Choice” prime lens. The highly accessible lens offers a good balance between high optical performance and reasonable price, ideal for snapshots and portraits with its 35mm focal length. Combined with an APS-C sensor camera, the focal length of the lens is equivalent to 52.5mm, offering users the versatility to cover shots from landscapes, to snapshots, to portraits and more.





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About Sony


The Sony Group is primarily focused on the Electronics (such as AV/IT products & components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors. Not only do we represent a wide range of businesses, but we remain globally unique. Our aim is to fully leverage this uniqueness in aggressively carrying out our convergence strategy so that we can continue to emotionally touch and excite our customers.

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