 In the quiet of night Olympus on their Europe website have put up a teaser with what looks like a new DSLR. The teaser has three images, with the Olympus E-410 first followed by the Olympus E-510... possibly hinting toward an Olympus E-610... who knows. There is no confirmed information on the new model's name but there has been much speculation on the web that the new model could be called Olympus P1 or Olympus E-Pro too. Apparently an announcement is not far off - but no date has been given yet.When information becomes available it will be published here. Check back soon! |
Visit Olympus
The Olympus Store Locator
The Olympus Website
About Olympus
In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus was named after this mountain to reflect its strong aspiration to create high quality, world famous products.
"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor of Olympus Corporation.
In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara, the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus, like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara brought light to the world.
Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products became the mainstay of the company. In 1947, the name was changed again to Olympus Optical Co., Ltd. in an attempt to enhance its corporate image.
And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness to establish a dynamic corporate brand by unifying the corporate name and the well-known brand.
In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core competence, technological strengths that competitors cannot easily imitate, to maximize corporate value and to become one of the top optical instrument manufactures.
