Fujifilm are proud to announce the launch of the new "A" Series compact camera: the A170. This model is a welcome addition to the extremely popular A-series range of easy-to-use, high quality yet cost-conscious compact cameras.

Just because this camera is affordable, it doesn't mean that compromises have been made on functionality or quality. As with other A series models, this camera is packed full of the technology you need to take a good picture. The 10 megapixel sensor on the A170 produces bright, detailed pictures of extraordinary high resolution and clarity.

The A170 performs well in low light and can shoot at up to ISO 1600. So if it's dull and dark, the smiles on your friends and families' faces will still dazzle!

Fantastic Good Looks
Remarkably thin at 21.9 mm, the new 10 megapixel model is available with a high gloss-double coated veneer finish to give this model outstanding good looks.

Panorama Mode
It is often difficult to capture the full beauty of a sweeping landscape or a picture of a large group of people, at a wedding for example. Now in the A170 you can easily create impressive panoramic photos. Panorama Mode captures and combines up to three consecutive shots seamlessly, making one large panoramic shot.

Automatic Scene Recognition
To make taking great images as easy as possible, the A170 has Scene Recognition AUTO, which cleverly detects a scene without needing to pre-select the mode on the camera. Fujifilm has developed proprietary technology which intelligently identifies and recognises 6 different scenes – Portrait, Landscape, Macro, Backlit Portrait, Night and Night Portrait. Once the scene in the frame has been detected, the camera will optimise the settings to capture the most stunning photo of your chosen subject. Portrait Mode works in conjunction with Face Detection technology to get the best possible portraits.

Picture Stabilisation Mode
Also featuring Fujifilm's Anti-Blur Mode, the A-series camera will allow you to wave goodbye to blurry pictures; this technology will produce pin-sharp pictures, time after time.

Power is Easy
Remembering to charge your batteries need never be a problem with this camera. Operating on two standard AA batteries, both cameras have exceptional low power consumption, so no excuse to miss a shot.