| Sony 3D Handycam Camcorder & Bloggie Digital Camera |
| Saturday, 09 April 2011 |
 Sony Australia today expanded its 3D portfolio with the introduction of the 3D Handycam camcorder and 3D Bloggie camera. Users can now capture their own 3D footage, and view it in 3D on the cameras’ LCD screen without the need for glasses, giving a truly personalised 3D experience. Sony’s “Double Full HD” HDR-TD10 camcorder redefines the way consumers capture videos. Boasting an integrated duel lens... |
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| Sony HDR-PJ10, HDR-PJ30V, HDR-PJ50V Handycam Camcorders |
| Saturday, 09 April 2011 |
 Sony Australia today expanded its broad camcorder offering with the introduction of new innovative Handycam Projector models. Incorporated into a camcorder for the first time, the new HDR-PJ series features a built-in high contrast projector on the outside of the LCD panel, allowing users to simply project video and photos anywhere, anytime. Delivering an unparalleled playback... |
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| Sony Cyber-shot DSC-TX10, DSC-T110, TX10 Digital Cameras |
| Wednesday, 09 March 2011 |
 Sony Australia has introduced new additions to its popular Cyber-shot T series digital cameras. Admired by outdoor adventurers and trendsetters alike, the latest range is set to impress with the tough DSC-TX10, feature packed DSC-TX100V and stylish DSC-T110. Proving that tough doesn’t mean big and bulky, the hero model of the new Cyber-shot T series, TX10, is as rugged... |
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| Sony Cyber-shot HX9V Digital Camera |
| Wednesday, 09 March 2011 |
 Sony Australia has reinforced its position in the digital imaging category with the launch of the highly impressive new Cyber-shot H series. Packed with Sony unique features, the HX9V, hero model of the H series, boasts 3D still image capabilities and a 16.2 megapixel Exmor R back-illuminated CMOS Sensor, which offering superior low-light performance. Furthermore... |
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| Sony DSC-WX7 and DSC-WX10 Digital Cameras |
| Wednesday, 09 March 2011 |
 Sony Australia has announced two new models in its range of Cyber-shot W series digital cameras. Stylish, compact and packed with the latest features, users can enjoy taking quality images and Full HD footage without the hefty price tag. The new DSC-WX7 and DSC-WX10 are the highlight additions to the Cyber-shot W series. Boasting 16.2 megapixels... |
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| Sony Announces Cyber-shot DSC-HX100V & DSC-HX9V |
| Monday, 07 February 2011 |
 Sony USA today unveiled two new 16.2-megapixel Cyber-shot digital still cameras that offer Full HD video shooting capability at the touch of a dedicated movie button. Recording video at 60 progressive frames per second (1920x1080 60p), both cameras can capture fast-moving action with exceptional smoothness and clarity. The DSC-HX100V and DSC-HX9V Cyber-shot... |
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| Sony CLM-V55 5" LCD Panel For DSLRs |
| Wednesday, 19 January 2011 |
 Sony Europe has announced a new clip-on LCD monitor that gives DSLR camera owners a bigger, better view of their footage while shooting HD video. The CLM-V55 is a portable video monitor featuring a high-resolution WVGA (800 x 480) (5”) LCD panel. Attaching easily to most Interchangeable Lens Digital cameras and compatible HD camcorders via the supplied adaptor, it displays... |
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| Sony First Full HD 3D Home Projector |
| Wednesday, 03 November 2010 |
 Sony Australia has announced its first Full HD 3D home projector, the VPL-VW90ES, will be available in Australia from December 2010. The perfect Christmas present for home cinema buffs and gamers, the projector combines Sony’s established SXRD panel expertise with Frame Sequential 3D technology – the same technology used in 3D BRAVIA televisions... |
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| Sony Introduces 3x A-Mount Zeiss Lenses |
| Tuesday, 24 August 2010 |
 The new SAL24F20Z, SAL85F28 and SAL35F18 lenses expand the imaging possibilities for Alpha DSLR and NEX users. Jointly developed by Sony and Carl Zeiss, the SAL24F20Z features the esteemed Distagon design, delivering stunning image clarity for users. Featuring wide 24mm focal length, the lens offers emphasis on the distance of background objects and scenery and when... |
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| Sony Introduces Alpha A33 & A55 DSLR Cameras |
| Tuesday, 24 August 2010 |
 Sony Australia today announced two new cameras, the A55 and A33, that adopt Sony’s newly-developed Translucent Mirror Technology, offering the highest-level performance for still image and movie recording.The A55 and A33 are the world’s first interchangeable lens digital cameras to incorporate Translucent Mirror Technology. By replacing the conventional DSLR mirror box with one that... |
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| Sony NEX-VG10 World First Interchangeable Lens System |
| Wednesday, 14 July 2010 |
 Sony Australia today announced the world’s first consumer HD camcorder with an interchangeable lens system, the Handycam NEX-VG10[1]. This innovative camcorder unites the best of DSLR and camcorder technology, enabling users to capture images and videos with beautiful background defocus effects and shallow depth of field. “Sony’s expertise in digital imaging products... |
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| Sony Cyber-shot DSC-WX5, TX9 and DSC-T99 |
| Monday, 12 July 2010 |
 Experience a new dimension of photo excitement with this summer’s colourful additions to the Cyber-shot family of digital cameras from Sony. Beautifully slim, light and easy to use, the Cyber-shot WX5 and TX9 boast exciting new features for outstanding still picture quality compared with conventional compact cameras. Capable of shooting detail-packed Full HD (1920 x 1080, 50i)... |
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| Sony Introduces New Entry-Level A390 DSLR Camera |
| Thursday, 24 June 2010 |
 Sony Australia has introduced the latest addition to its A range with the launch of the entry-level A390. High quality images can easily be captured with the impressive 14.2 megapixel (effective) CCD image sensor and BIONZ image processing. The A390 also sports a new ergonomic grip within a compact and lightweight body, making it an ideal camera for first-time DSLR users to snap photos on the go... |
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| Sony Develops New Type AVCHD HD Camcorder |
| Friday, 14 May 2010 |
 Sony Australia today announced that it is in stages of developing a new type of AVCHD high definition camcorder. An early prototype has shown that it will incorporate key technologies powering the newly announced interchangeable lens digital camera, the α NEX-5 and α NEX-3. The prototype camcorder will be equipped with... |
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| Sony Alpha NEX-3 and NEX-5 Digital Cameras |
| Tuesday, 11 May 2010 |
 Sony Australia today announced a new product category under its flagship Alpha range with the launch of its first ultra-compact, interchangeable lens system digital cameras – the Alpha NEX-3 and NEX-5. Featuring the worlds smallest and lightest interchangeable lens digital camera body Alpha NEX-3 and NEX-5 cameras allow users to effortlessly capture stunning, DSLR quality photos with new 14.2 megapixel... |
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| Sony Imaging Products All SD Capable |
| Saturday, 10 April 2010 |
 Sony Australia today announced that its entire 2010 range of digital imaging products will be capable of using SD and SDHC memory cards, in addition to Sony’s proprietary Memory Stick range of memory cards. Sony is also introducing support for SD and microSDHC memory cards across its full line of media offerings. Sony’s new SD memory card products will be available in sizes ranging from 2gb to 32gb... |
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| Sony Cyber-shot S and W Series Digital Cameras |
| Tuesday, 06 April 2010 |
 Sony has introduced a new range of entry-level Cyber-shot S and W series digital cameras incorporating advanced imaging features, simple functionality and slim, compact designs. Selected models also include HD recording capabilities, allowing anyone to take clear, quality video footage. Added to the popular Cyber-shot W series digital cameras are the W380, W370, W350, W320... |
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| Sony Cyber-shot TX5 Digital Camera |
| Thursday, 18 February 2010 |
 Sony Australia today announced the release of the Cyber-shot TX5, adding everyday toughness and durability to its digital still camera range. The water, shock, dust and freeze proof[1] model retains Cyber-shot’s high style and design standards and quality digital imaging attributes. Features of the 10.2 megapixel Cyber-shot TX5 include a large 3” touch screen to... |
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| Tuesday, 16 February 2010 |
 Yesterday marked the official launch of make.believe (make dot believe) in Australia. The new Group-wide brand message unites Sony across electronics, games, movies, music, mobile phones and network services for the first time. The introduction of make.believe symbolises Sony’s spirit of creativity and innovation and encompasses... |
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| Sony Launches 12 New Compact Digital Cameras |
| Tuesday, 12 January 2010 |
 Sony has today announced a new 12-megapixel Cyber-shot® camera (model DSC-W220) that combines powerful imaging features with intelligence to make taking great pictures easy. The entry-level W model has features that until now were only found in high-end models (DSC-W150 and DSC-W170), including Intelligent Scene Recognition and Dynamic Range Optimizer... |
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Sony Europe has introduced the powerful, compact HVL-F43AM external flash for a cameras with Quick Shift Bounce. With a powerful output of GN43 (105mm ISO100 m), the compact yet versatile HVL-F43AM flash from Sony is optimised for superb results with all A-mount cameras. As featured on the HVL-F58AM, the innovative Quick Shift Bounce system allows flash head position to be adjusted instantly when switching between...
